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China Eye Nigerian Music Market In New Tourism, Cultural Partnership

EconomyFoot Print by EconomyFoot Print
March 11, 2025
in Industry | Trade | Commerce, News
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By Kiso Simon

Nigeria and China are exploring areas of partnership to boost the tourism and creative sectors.

This came to fore when the Chinese Ambassador to Nigeria, HE Yu Dunhai, met with the Minister of Art, Culture, Tourism and Creative Economy, Barrister Hannatu Musa Musawa, in Abuja on Tuesday, to discuss the exciting opportunities for collaboration.

A statement signed by Dr. Nneka Ikem Anibeze, the SA Media & Publicity to the minister indicated that the Chinese ambassador highlighted numerous areas of untapped opportunities which will be of economic benefit to both countries including partnerships on training and capacity building, as well as offline and online training programs to enhance tourism promotion.

“China would like to explore opportunities for cultural exchange, allowing Nigerian artists to tap into the Chinese market, where there is a growing demand for Nigerian music” the statement quoted the Ambassador to have said.

“We are committed to strengthening ties between our two nations in various areas of interest. I believe that this partnership will unlock new opportunities for growth, innovation, and cultural exchange, and I look forward to working together to make it a success” he further said.

According to the statement Nigeria and China also discussed collaboration  on tech development, including animation, incubation programs for young creatives, and streamlined visa processes for stakeholders in tourism and the creative sectors.

Commenting, Minister Musawa welcomed the partnership proposal, assuring China of President Bola Ahmed Tinubu’s commitment to expanding bilateral ties and economic growth.

“I am delighted to welcome China’s interest in partnering with Nigeria to develop our tourism and creative sectors. This partnership will not only boost our economy but also foster cultural exchange and understanding between our nations” she said.

“The ministry will prioritize infrastructural development and will sustain its policy drive towards revamping tourism sites in the country such as Yankari Game Reserve, Obudu Ranch Resorts, Tinapa, Evin-Ijesha Water Fountain, amongst others, taking a cue from beautiful and scenic tourist sites in Saudi Arabia, Dubai, Mexico and other parts of the world, most of which can be replicated in Nigeria” she further stated..

She noted that with the creative sector contributing 4% to Nigeria’s economy and a target of $100 billion in investment, this partnership is expected to yield significant benefits for both nations.

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