Independent Report by Brand Finance, a leading independent brand valuation consultancy has adjudged United Bank for Africa (UBA) Plc as the strongest Nigerian Brand.
UBA Group Rose from 9th spot to become the strongest Nigerian Brand with a score of 92.4/100 and corresponding AAA+ Rating.
Bolstered by high scores in brand familiarity, preference and consideration in home market UBA also ranks as the 13th strongest banking brand globally among the top 500 banking brands.
Commenting, the UBA Group Head, Marketing and Corporate Communication, Alero Ladipo said: “This year’s ranking is no coincidence; it is the result of deliberate planning, strategic investments, and an unwavering focus on customer satisfaction. We remain steadfast in our mission to adapt to the evolving landscape, ensuring we consistently deliver exceptional value and keep our customers delighted.”
United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees group wide and serving over 45 million customers globally. Operating in twenty African countries and the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology.
