Leadway Group, Nigeria’s non-banking financial services group, has unveiled Lead Forward, a strategic initiative for members of the National Youth Service Corps (NYSC) aimed at deepening financial literacy and building awareness around wealth creation.
Recognising the pivotal transition NYSC represents, Lead Forward which is driven by Leadway Pensure PFA, the Group’s pension administration arm, is designed to equip corps members with foundational financial knowledge, deep insights, and practical tools for long-term financial planning. The initiative brings the conversation of a well-planned life before and after retirement directly to NYSC orientation camps, making pension education accessible, relatable, and timely for young Nigerians at a pivotal life stage.
The inaugural phase kicked off in Lagos, setting the foundation for a nationwide rollout across NYSC camps in all geopolitical zones. The goal of the initiative is to spark early, informed conversations about pensions and empower young Nigerians to take control of their financial futures.
Speaking on the impact of the initiative, Olusakin Labeodan, MD/CEO, Leadway Pensure PFA, noted that pension conversations must begin before the first salary alert. “At the NYSC stage, most young people are trying to figure out what is next; where to work, how to survive, what the future holds. Pensions may feel distant, but now is the right time to get educated. Through Lead Forward, we’re making the subject of pensions more relatable and ultimately, more relevant.”
While Leadway Group has consistently maintained a presence at NYSC camps, particularly in Lagos, the Lead Forward initiative marks a more immersive evolution of its youth engagement efforts across other states. The program not only educates but also fosters meaningful, ongoing connections with corps members,” he added.
Leadway has pledged a long-term commitment to help corps members plan and build a better financial future, ensuring they remain informed, supported, and empowered well beyond their service year.
