GBfoods, a leader in culinary products, has supported cultural preservation with the sponsorship of the Kyegh Sha Shwagh Food Festival, a bespoke Tiv cultural festival held in Gboko, Benue State.
GBfoods is a multinational company and the makers of Gino Tomato Mix, Gino Party Jollof Mix, Gino Max seasoning Cubes, Bama Mayonnaise, and Jago.
The Kyegh Sha Shwagh (KSS) Food Festival stands as a beacon of cultural celebration and gastronomic delight in Northern Nigeria and GBfoods has been a proud sponsor of the event.
KSS is more than just a gathering of food enthusiasts, this festival holds immense significance as a representation of the rich cultural heritage of the Tiv Nation, the second-largest ethnic group in the North, said the Convener, Reverend Father Solomon Mfa. The event was held on the 25th and 26th of December, 2023.
At the heart of the festival lies a celebration of a traditional soup made with chicken and sesame seeds, savored alongside pounded yam, a culinary experience that embodies centuries of tradition and taste.
Speaking at the event Mr. Michael Ogwuche, the Area Sales Manager for the company said “GBfoods is committed to celebrating local flavors, which is why for the past four years the company has remained a leading sponsor of the iconic Kyegh sha shwa in line with its culture of ‘celebrating local flavors.’”
He said “The consistent support has not only contributed to the success and growth of the festival but has also enabled the showcasing of diverse culinary experiences to a vast audience. GBfoods’ involvement has been instrumental in elevating the festival, enabling it to reach greater heights each year.”
At this year’s sponsorship, GBfoods offered free samples of their renowned products, including Gino Max all Dish and Jumbo Tomato, to attendees, Mr. Ogwuche said adding that the “gesture not only enriched the culinary experience of festival-goers but also showcased the company’s commitment to promoting and sharing flavors that resonate with local and international palates.”
One of the most exciting highlights he said was GBfoods’ sponsorship of the Uka Uka eating competition during the festival.
He noted that by providing gift items for this competition, they added a layer of fun and excitement, engaging participants and further enlivening the festival atmosphere.
“GBfoods’ continued support and active participation in the Kyegh Sha Shwagh Food Festival have not only enriched the event itself but have also played a pivotal role in promoting cultural heritage, fostering tourism, and celebrating the essence of the Tiv Nation’s culinary traditions. Their commitment to preserving and sharing cultural experiences through food is a testament to their dedication to both community engagement and culinary diversity” he further stated.
“The KSS cultural extravaganza serves as a vibrant showcase of Tiv traditions, customs, and culinary expertise. Beyond its gastronomic appeal, the festival plays a pivotal role in promoting cultural exchange, fostering unity, and preserving the heritage of the Tiv people. Moreover, it serves as a magnet for tourists, drawing in thousands of attendees from across Nigeria and beyond, eager to immerse themselves in this unique culinary experience and witness the vibrant cultural showcase” said Ken Yawe, a Senior Staff of GBfoods and the representative of GBfoods at the event.