By ZAKAA LAZARUS
The Nigeria Customs Service (NCS) has rounded off its strategic Reputation Management Campaign in Zone ‘D’, Bauchi, bringing to a close a nationwide initiative designed to strengthen integrity, deepen public trust, and improve service delivery across the Service.
The wrap-up campaign, held on Tuesday, 18 August 2025, at the Zone ‘D’ Headquarters, gathered officers from area commands across the zone for a final engagement highlighting the Service’s commitment to institutional reforms.
Delivering the keynote address, Acting Zonal Coordinator, Comptroller Musa Binga, represented by Comptroller Matawalle Ibrahim of Bauchi/Gombe Command, commended officers for their active participation and urged them to apply the knowledge gained in their daily operations.
“Reputation is not an afterthought; it is an asset,” he remarked. “The Nigeria Customs Service is more than revenue collection. We are custodians of national integrity, and every officer’s conduct directly shapes how the public perceives us.”
Launching the engagement, the National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada, in his welcome address, underscored that the campaign was deliberately structured to embed professionalism, transparency, and accountability at all levels of the Service.
Throughout the campaign, officers underwent intensive training in social media ethics, stakeholder engagement, and public services. They described the exercise as timely and practical, equipping them with tools to project the Service positively while addressing misconceptions about its operations.
In his closing remarks, Deputy Comptroller Administration of Borno/Yobe Command, Adamu Mohammed, reaffirmed that the end of the campaign was not the end of the work. “This initiative is a call to action. It must reflect in our culture, our decisions, and how we interact with the public,” he stated.
With the successful conclusion of the programme in Zone ‘D’, the NCS has now extended the Reputation Management Campaign to all its operational zones nationwide, consolidating its reform agenda under the leadership of Comptroller-General of Customs, Bashir Adewale Adeniyi, MFR.
The Service reiterated its vision to build a modern, professional, and transparent Customs administration that meets global standards and prioritises Nigerians’ trust and confidence.
